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The Principles of Influence

Business Relationship Management

Baxter Thompson Ltd, Jon Baxter
August 2016

Achieving your goals as a Business Relationship manager begins with clarifying some core principles of what you do and why mastering influence impacts your effectiveness. The goal of the Business Relationship manager is to become a Strategic Partner. In order to do that, you will need to master influencing people. Self-assessment is important. To measure your effectiveness in influencing people you will need to have an appreciation of your own Emotional Intelligence (EQ) and Political Intelligence (PQ). This provides a…

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