Our Blog

News, Insights, editorial and comments on hot topics relating to Strategic Partnerships

Marketing and IT:

Conflict or collaboration?

Baxter Thompson Ltd, Jon Baxter
August 2015

Introduction and Summary This post is written for both the Chief Information Officer (CIO) and Chief Marketing Officer (CMO) of an organisation. It looks at how conflict can occur and offers some insight into how it can be overcome. The main outcome is the realisation that no-one department or sub-function "owns" or "controls" technology. Instead it's a shared capability that both Marketing and IT both contribute to in order to make it value adding. So, how is this done? I…

Read more

About us

We are specialists in Strategic Partnering. Our Focus is on helping you to create a competitive advantage through better technology management. 

Follow us: Our Blog

Participate on our social stream.



Back to Top