Odoo Members

Start The Journey To Alignment through building trust and influence

Trouble persuading the developers to adopt the roadmap you've painstakingly put together?

How about gaining support for a business case you have been putting together? It's been sent back again with yet another request for more information...

How about being asked at the last minute about a critical change to the software that supports a new (unheard of) customer feature?

Lastly, are you consulted as part of the decision-making process on business plans or are you told that you just need to support them?

"Our stakeholders have started to trust us more based on better expectation management and small incremental improvements through the application of principles and approaches taught on the workshops by Baxter Thompson Associates. Fantastic insight!"

Sarah Fogg, Head of IT BRM, Royal Hollaway University

Trust is the measure of a relationship and we unlock the code that enables trust to flourish in an organisation. The code is "VITAR" TM:

  • Value Proposition - Stating what's important to your audience and how you can help
  • Influence - Understanding how to influence through communication techniques
  • Trust - Building credibility and empathy, managing ego to then manage politics
  • Alignment - ensuring values, principles and understanding are "on the same page"
  • Relationships - managing the portfolio, managing stakeholder expectations and coming up with a relationship plan for your value proposition.

The Outcome

Feel sufficiently confident to implement the techniques on finishing the course to build more effective relationships.

Benefits of applying relationship techniques:

Become a Trusted Advisor

Impactful Communications

Early and Senior Engagement

Role Clarity

6 Nationwide Forums @ 95 Delegates
20 Public Workshops
60 European Corporate Clients
300 Course Attendees
10 Partners

Become part of our growing network!

Buy More Info.

Benefits of applying the workshop techniques:

Trusted Advisor

  • Position your team towards this TRUSTED goal
  • Recognise the fundamental principles
  • Check-in with your influencing behaviours
  • Understand AND practice "soft skills"

Clearer Communications.

  • Manage expectations consistently
  • Adjust your style of engagement
  • Start with your audience's challenges in mind

Early and Senior Engagement

  • Access Decision Makers earlier in the evolution of ideas based on trust and credibility
  • Inspire confidence to deal with Senior Stakeholders

Role Clarity

  • Best practices for enabling relationship management
  • Clarify a colleague's contribution
  • Hold people to account

Relationship Outline

Value Proposition

  • Definition
  • Process
  • Sample and Templates


  • Measurement Of Alignment


  • Influence Competencies
  • Influence Journey
  • Self Awareness
  • Communication Techniques
  • Engagement Styles
  • Checklists and Tips

Relationship Portfolio Management

  • Elicit, Manage And Communicate Expectations
  • Organisation Mapping And Engagement Strategy
  • Roles And Reference Card
  • Engagement Worksheet


  • Credibility, Empathy And Ego
  • Ego Drives Politics
  • Politics
  • Tactics To Manage Politics
  • Cultural Values


  • Fundamentals
  • Engagement Approach
  • Contact Strategies
  • Symptoms, Expectations And Perspectives

"We've seen a significant uplift in sales with our existing clients due a more structured approach and better, closer engagement inspired by Relationship and Value Management taught by Baxter Thompson Associates. Definitely recommended."

Craig Parks, Managing Director, Informed IT

Sample Video from our Training Course

This video comes from the section Overview / "Fundamentals". 


What You'll Get:

What We Bring:

Clear Framework

Approach oriented towards business outcomes

Tools you can use

Practice in the techniques

Illustrative case studies


Opportunity to stand back and reflect on personal as well as team performance

Action plan

Thought Leadership

Through research and application


How to apply the techniques with your current challenges (you're not alone)

Years of experience

Managing people and technology in corporate settings.


Group webinars facilitated live with an expert.

Our Online Acedemy

How we share our experience

Click here


relationship management


V alue Proposition




Relationship Portfolio Management


SDBP® Foundation Certificate

relationship management

Buy Relationship, Value and Strategy as a bundle, pass the exams and gain the SDBP® Foundation certificate


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