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News, Insights, editorial and comments on hot topics relating to Strategic Partnerships

Dealing with Disruption

Insurance and Innovation

Introduction As disruptive technology sweeps through the insurance industry and start-ups transform the competitive landscape, I suggest how corporate companies can adapt to change with the help of strategic IT partnerships. Disruption Large organisations typically have an operational focus and change incrementally; however the issue today is that disruptive change is happening at a much faster pace than before, externally to the corporate company and specifically in the area of technology. Artificial intelligence, deep learning and block chain technologies are…

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The Importance of Joining the Dots

Marketing and Technology

Baxter Thompson Ltd, Jon Baxter
January 2016

Introduction In this post I explain that in order for the CIO to help the CMO identify ways of increasing competitive advantage, someone has to “join the dots”. I do this by way of example. I also suggest that a Business Relationship Manager role is the one to “join the dots”. This means that the role has sufficient knowledge about the impact and applicability of technology opportunities. As a consequence the CIO has a rationale to influence sponsors and the…

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Passionate about BRM

Jon Baxter explains why BRM and why Reconnaissance for IT

Baxter Thompson Ltd, Jon Baxter
March 2015

Getting home in time for dinner! It's only been in the past few years that experience, industry knowledge and thought leadership have started to come together and rally around the cause of Business Relationship Management as a tonic to the ills of alignment between business partners and IT service providers. Some people called out to Strategy in ITIL and the formulation of services, others related to the notion of defining demand management processes and still others called for better skilled…

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