THE FIVE VITAL INGREDIENTS FOR A SUCCESSFUL DIGITAL TRANSFORMATION
A new whitepaper focusing on how to make a digital transformation successful.
Written by Jon Baxter.
Often, in an attempt to make Digital a reality, there is not sufficient rigour in the assessment and deployment to really deliver value. We may never know whether our initiatives are cost-effective or whether a truly innovative opportunity has been missed. Indeed, we may inadvertently set the transformation project up for failure just as Nike, the BBC, General Electric, Ford, and the Cooperative Bank did when they tried to remodel their businesses.
We suggest that wherever you are on the journey – be it from improving your e-commerce site's search engine optimisation to creating innovative digital products, the five competencies from our framework answers the “why” and the “how” questions for your Digital Transformation.
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This whitepaper is the first in a series of three. To download the others, click here