Conveying Change - How Business Relationship Management Can Help

One of the first dates I went on with my now wife, was to go and see Fuerza Bruta, a theatre experience that is an incredible assault on the senses and well worth going to see. One of my biggest memories of the occasion was a man running at full speed on huge conveyor belt, being pelted with a moving wall of boxes.

I was reminded of this after a few conversations I had this week I had on how corporate technology can “keep-up” and “get-ahead” with their peers. I can imagine that anybody who has this task of “keeping up” could well feel like the person in the picture. However, I thought it was a useful metaphor for organisational change.

In this article I suggest that organisations that want to change need to do so by adding change capabilities in addition to those of service provisioning and product fulfilment. These capabilities are:

1) Adapting Innovation

2) Organisational Change

3) Decommissioning

For these change capabilities to be effective; however, I use the metaphor of people running on a conveyor belt at the same pace, in the same direction to make the point that any change needs to be coordinated across the whole organisation. I suggest that the Business Relationship Management role is key to providing that coordination role by carrying out Strategic Scoping, Portfolio Management, Value Realisation and Relationship Management activities.

Odoo image and text block
Image copyright Fuerza Bruta